Japanese-based Gram Cafe & Pancakes needs no further introduction. With over 60 outlets across international locations like Bangkok, Hong Kong and San Francisco, but mostly in its own backyard throughout Japan — this is Singapore’s first Gram outlet and it could be the next food craze; expect long queues as the establishment uses a first-come-first-served, no-reservation system.
And those who wish to try their signature pancakes are required to join the queue early and be one of the first 30 customers in line to collect a ticket and then place your order when the serving time comes.
The souffle pancakes are limited to 90 orders everyday, spread out over 3 windows with 30 orders per serving time at 11am, 3pm and 6pm.
The brand’s signature Premium Pancakes ($17.90) comes in a tower of three super wobbly and soft marshmallow-like pancakes made-in-house and served with original Gram butter, sweet maple syrup and homemade whipped cream.
Each fluffy disc of premium pancake measures approximately 4cm in height and they are recommended to be eaten fast and fresh upon serving. Like a souffle, these pancakes will lose their lift very quickly, you better be fast when taking the perfect photo before eating.
While it is hard to resist digging into the fluffy, airy souffle pancakes, the classic thin pancakes at Gram Cafe & Pancakes are a must-try too and you don’t have to snag a ticket for them.
Choose from sweet options like Rich Tiramisu Pancakes ($15.90), Mixed Fruits & Chocolate Pancakes ($15.90), Caramelized Banana Pancakes ($13.90) and Coconut Custard Pancakes ($13.90) to savoury ones include Turkey Bacon & Scrambled Egg Pancakes ($18.90), Chilli Beans Pancakes ($18.90) and Salmon & Avocado Pancakes ($19.90); these pillowy pancakes are bound to make you happy.
The classic Gram pancakes are unlike the souffle-like texture and is like reminiscent of the Japanese dorayaki pancakes, more on the chewy side but still lovely.
I tried two flavours; Rich Tiramisu and Chilli Beans Pancakes. The first one was more conservative and emphasises on the classic Italian dessert, you get a good adaptation of the Tiramisu recipe but sans the liquor.
I prefer the latter in terms of the overall flavour and texture, plus the savoury ingredients used. The soft buttery pancakes, melted cheddar cheese, spicy chilli bean sauce (contains beef), roasted potatoes and a side of sausage went well together as a great brunch treat.
If pancakes aren’t your thing, (that shouldn’t happen which I don’t understand) Gram Cafe & Pancakes also serves a delicious BLT Sandwich ($14.90), along with three options of Danish French Toasts.
Mostly sweet, you can have the classic Gram French Toast ($12.90) comes with fresh cream and maple syrup; French Toast of Chocolate Banana ($15.90) served with vanilla ice cream, or the fruity Mixed Berry French Toast ($15.90) comprising strawberries, raspberries, blueberries, whipped cream and vanilla ice cream.
Soon-to-be-launched, Gram Cafe & Pancakes will be rolling out new items on their menu including an exclusive Japanese Curry Pancake creation, and takeout options for a quick sweet-tooth fix.
GRAM CAFE & PANCAKES
Location: #02-110 VivoCity, 1 Harbourfront Walk, Singapore 098585
Opening Hours: Daily 11am to 10pm