NTUC FairPrice, one of Singapore’s largest grocery retail brand has undergone several rapid changes to make shopping experience even more pleasant and easier.
A parenting zone, the concept of mission-shopping and a pharmacy within the hypermarket are some of the retail enhancements we discovered at the newly revamped FairPrice Xtra outlet at Jurong Point. The hypermarket store also features an expanded self-checkout area and a massive array of organic and fresh produce for their consumers who are trying to live healthier lifestyles.
A few months ago, we went on an insider journey that ventures into the farming industry in Singapore. We visited SkyGreens — Singapore’s first vertical farm and Kok Fah Technology Farm — one of FairPrice‘s green partners to learn about the daily heroes at the farms and understand where our food comes from.
Sky Greens is the world’s first low carbon, hydraulic driven vertical farm. Using green urban solutions to achieve production of safe, fresh and delicious vegetables, using minimal land, water and energy resources.
We had an exclusive peek inside the SkyGreens innovation hub which brings us farm fresh vegetables right after its harvested.
Consumers who like to try the vertically grown vegetables from SkyGreens can find the greens produce at all NTUC FairPrice stores.
Singapore is ranked one of the most high-tech cities in the world (we are ranked #9). And technology has also played a huge part in the local farming industry.
Here at Kok Fah Technology Farm, we were introduced to botany and took on a tour to learn the secret methods used by the farmers.
Here’s a short clip on Kok Fah Technology Farm paved its way into high-tech farming. This is an Automated Seeding Machine, which help farmers complete their work tasks quicker and be more productive.
Kok Fah’s latest addition of the Hydroponics System Greenhouse uses an auto drip irrigation system together with other tech-farming process to increase the production supply in Singapore. Click below to view short clip.
We also had a peek into Kok Fah’s cold chain logistic system and witnessed how composting and packing can be speed up efficiently with the help of technology. Click below to view short clip.
Farms are a magical place for little eyes and hands! Kok Fah Technology Farm offers guided tours and interesting ways to learn about the farm, the countryside and connect with our natural world.
Kok Fah’s Weekend Market is open every weekend from 9am to 5pm. You can find a large variety of locally harvested produce for sale and enjoy Aloe Vera drinks freshly made from the farm.
It was quite an exciting experience for us who never been to a farm before — we didn’t realise we were making memories, we just knew we were having fun that day!
Experience more at the newly renovated FairPrice Xtra Jurong Point!
The FairPrice Xtra store at Jurong Point, which started its renovation in August, has officially reopened on Thursday December 7, 2017. Shoppers can now experience more at this newly revamped outlet — I’m going to give you a little insider tour of what to expect at this reborn outlet.
One of the newly set up zones at the revamped FairPrice Xtra store is the Parenting Zone — there is an interactive play area for the little ones to play and make new friends in comfort.
Children products are also in the same area, parents can do their shopping while the kids get entertained.
HEALTH & BEAUTY
In the Health and Beauty zone, you will find everything that makes you smell good, look good and feel good. Hair and body care products, vitamins and supplements and other related items are easily viewed and found.
Need to restock your health supplements or obtain some medicine from the pharmacy services? An Unity Pharmacy is open in-store to save you time and money.
This new in-store retail concept first to be introduced at the FairPrice Xtra outlet at Jurong Point will make your life so much easier.
Shoppers should notice how easy it is to move and shop at this revamped store without having to travel in ‘circles’ or walk through maze of aisles. Products that are used together will be displayed clearly in the same location, even if they might not be of similar categories.
NATURAL & ORGANIC – DAIRY – FRESH PRODUCE – FROZEN
The growing popularity of eating healthy in Singapore has seen FairPrice Xtra going big with its size and product range of natural organic goods, dairy products, as well as fresh produce and frozen items.
There is a huge range of decent international brands and private-label goods at sensible price that you could be spoilt for choices.
The layout of the ‘Market Place’ has been redesigned to give shoppers the maximum comfort of space and brings customers to clearly defined focal points such as the Halal section, The Kitchen, Butcher, Seafood, Meat, Vegetables and more.
The hypermart also features a good selection of confectionery products from Swee Heng Bakery, and Ready-To-Eat meals covering a range of Asian favourites are available at the store.
Exclusive to FairPrice Finest and selected FairPrice Xtra stores, shoppers can purchase tastefully curated Tesco UK food products in Singapore.
EXPANDED SELF-CHECKOUT AREA
More self-checkout counters has also been installed at the hypermarket to help cut waiting time and tackle labour crunch.
FAMILY AND KIDS FRIENDLY
The NTUC Social Enterprises has always been doing its part to encourage families to live and play together. Special trolleys fitted with baby seats and baby strollers with connective trolleys were introduced at FairPrice Xtra outlets.
Christmas is coming, and it’s the time of the year when the stores are beckoning.
What’s Christmas without a gift or two? During this season of giving, FairPrice offers a storewide of gift ideas up for grabs. Simply spend a minimum of $30 in one receipt from now till 27 December 2017, you can stand a chance to win FairPrice vouchers worth $500.
For more information, log on to FAIRPRICE at http://www.fairprice.com.sg/
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