In a country where Starbucks and independent cafes can be found on every other corner, it clearly shows that coffee is extremely easy to obtain in Singapore. What’s not so easy, however, is to get sustainably grown and ethically produced coffee with personalised flavour profiles, delivered to your doorstep after roasting for maximum freshness.
Hook Coffee is an online coffee subscription that caters to your personal preferences, and offers an attractive and affordable alternative to Espresso. You don’t need specialised coffee gears and a reverential hand to make a good cup of coffee, or even turn to instant coffee – that’s a heaven forbid!
The quality of a cup of coffee is largely determined by the quality of the coffee used to make it, and nothing is better than freshly roasted coffee. Hook Coffee sends out your coffee to you within a week of roasting, so chances are that the coffee you are getting are ultimately good.
Though Hook Coffee is a subscription-based coffee company, the plans are flexible and you will not be tied up to any contract – customers can edit, pause or cancel their subscription at any time with zero commitment. What’s even better is that you can customise the delivery frequency and manage your personal rate of coffee consumption.
Choose from whole coffee beans, grounded coffee, drip coffee bags or 100% Nespresso compatible pods and only pay when your coffee is sent out to you. Hook Coffee covers all shipping costs, so you never have to worry about incurring additional costs.
Coffee can still be enjoyed without any kind of maker or contraption. In fact, it’s surprisingly easy to make a great cup without a coffee apparatus – specially with Hook Coffee‘s super convenient coffee drip bags.
How to enjoy Hook Coffee without a coffee maker
Step 1 – Obtain the drip bag from the sealed package.
Step 2 – Tear open the drip bag and pop it over your coffee cup.
Step 3 – Fill cup with approx 150g of hot water.
Do not use boiling water. The ideal temperature should be between 195 F (91 C) and 205 F (96 C).
Step 4 – Remove the drip bag and enjoy.
Hook Coffee offers blended and single-origin coffees, and provides tasting notes as well as information on the growers. Popular picks include Neverneverland and Ciao Bella – both Hook’s classic house blend; and my current favourite is Midsummer Night’s Dream – produced in San Miguel Escobar and tastes of rich dark chocolate and romantic forest berries.
I’m not a coffee professional, but have tasted many splendid cups of coffee in a variety of brew methods. For first-timers, I recommend trying at least a few sips of drip coffee to understand what it taste like. Then add sugar and/or creamer as necessary to get your perfect cup, though generally I hate the idea of adding sugar to coffee.
Hook Coffee is a great idea for someone wanting to dive into the world of coffee, as the subscription process is really simple yet focused on what you think tastes best – Check out the intelligent recommendation engine https://hookcoffee.com.sg/getstarted/ that will suggest a coffee specially for you!
Coffee is wonderful, but what about coffee and a free treat? Hook Coffee kickstarts your coffee journey by including a free gift (e.g. V60 starter kit, coffee bags, shotpods) with your first purchase. Learn more about Hook Coffee and get hooked on caffeine soon.